Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an especially important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size, and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

It includes social and opinion research and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

Global Corporate Solutions specializes in market research for the insurance distribution marketplace.

If you are looking to increase your market share and stay relevant, you need to know what your competition is doing and best practice for your vertical.  Global Corporate Solutions has helped organizations with research on topics such as:

• Distribution Channel expansion
• Compensation structures for field and home office executives
• Strategic Partnerships
• Technology Solutions

For more information on how we can help your organization stay relevant and increase market share, contact us for a free consultation.